Storytelling

💡Why This Format Works

Stories create emotional connection and make information memorable. Personal experiences feel authentic and relatable. Viewers stay engaged because they want to know "what happened next?"

The first 3 seconds are critical. Here's how to structure your hook:

• 10-1s: Start with conflict or intrigue ("I almost gave up...", "This changed everything...")
• 21-2s: Show the situation or context
• 32-3s: Tease the outcome or lesson ("Here's what I learned...")

Use this template as a starting point. Customize the bracketed sections with your content:

[HOOK - 0-3s]
"Last year, I [dramatic situation]. I thought I was [feeling/state], but then..."

[THE STORY - 3-35s]
"It started when [beginning]
Then [middle/conflict]
I tried [attempt]
But [obstacle]
Finally, [resolution]"

[THE LESSON - 35-50s]
"What I learned: [insight]
This taught me [lesson]
Now I always [application]"

[CTA - 50-60s]
"Have you experienced something similar? Share your story in the comments!"

⏱️Pacing Guidelines

Timing is everything in Shorts. Follow these pacing guidelines:

• Hook: Dramatic and intriguing (0-3s) - create curiosity
• Story: Varied pace (3-35s) - match the emotional beats
• Build tension: Faster during conflict (15-25s)
• Resolution: Slower, reflective (25-35s)
• Lesson: Clear and thoughtful (35-50s) - the takeaway
• CTA: Inviting and personal (50-60s)

⚠️Common Beginner Mistakes

Avoid these pitfalls to maximize your success with this format:

• ✗Story is too long or rambling - keep it focused
• ✗No clear lesson or takeaway at the end
• ✗Not making it relatable to the audience
• ✗Skipping the emotional beats
• ✗Weak connection between story and value

📚Additional Resources