Problem-Solution

💡Why This Format Works

This format taps into viewers' immediate pain points. People are constantly searching for solutions to problems they face daily. By addressing a specific problem in the first 3 seconds, you create instant relevance and keep viewers watching to see the solution.

The first 3 seconds are critical. Here's how to structure your hook:

• 10-1s: State the problem directly ("Tired of...", "Struggling with...")
• 21-2s: Show the negative consequence or frustration
• 32-3s: Tease the solution ("But here's the trick...", "This changed everything...")

Use this template as a starting point. Customize the bracketed sections with your content:

[HOOK - 0-3s]
"Are you tired of [specific problem]? I was too, until I discovered this simple trick."

[SETUP - 3-8s]
"Here's what most people do wrong: [common mistake]. But there's a better way."

[SOLUTION - 8-45s]
"Step 1: [Action]
Step 2: [Action]
Step 3: [Action]

The key is [insight]. This works because [reason]."

[CTA - 45-60s]
"Try this and let me know if it works for you! Follow for more [niche] tips."

⏱️Pacing Guidelines

Timing is everything in Shorts. Follow these pacing guidelines:

• Hook: Fast and direct (0-3s) - grab attention immediately
• Problem setup: Medium pace (3-8s) - build relatability
• Solution: Slower, clear steps (8-45s) - ensure understanding
• CTA: Energetic and friendly (45-60s) - encourage engagement

⚠️Common Beginner Mistakes

Avoid these pitfalls to maximize your success with this format:

• ✗Being too vague about the problem - be specific
• ✗Rushing through the solution steps - viewers need time to process
• ✗Not showing the "before" state clearly
• ✗Forgetting to explain WHY the solution works
• ✗Weak call-to-action at the end

📚Additional Resources