Myth Busting

💡Why This Format Works

People love being proven wrong in a helpful way. Myth-busting content creates curiosity and positions you as an authority. The "wait, really?" moment keeps viewers engaged to see the explanation.

The first 3 seconds are critical. Here's how to structure your hook:

• 10-1s: State the common myth ("You've been told...", "Everyone thinks...")
• 21-2s: Show the "wrong" way most people do it
• 32-3s: Reveal the truth ("But actually...", "Here's what really happens...")

Use this template as a starting point. Customize the bracketed sections with your content:

[HOOK - 0-3s]
"You've probably heard that [common myth]. But here's the truth..."

[THE MYTH - 3-10s]
"Most people believe [myth] because [reason]. I used to think this too."

[THE TRUTH - 10-40s]
"But here's what actually happens: [fact]
Studies show [evidence]
The real reason is [explanation]"

[WHY IT MATTERS - 40-55s]
"This matters because [impact]. If you keep believing the myth, you'll [consequence]."

[CTA - 55-60s]
"Follow for more myth-busting content that actually helps you!"

⏱️Pacing Guidelines

Timing is everything in Shorts. Follow these pacing guidelines:

• Hook: Confident contradiction (0-3s) - create intrigue
• The myth: Medium pace (3-10s) - establish the misconception
• The truth: Slower, evidence-based (10-40s) - build credibility
• Why it matters: Emphasize impact (40-55s) - create urgency
• CTA: Authoritative but friendly (55-60s)

⚠️Common Beginner Mistakes

Avoid these pitfalls to maximize your success with this format:

• ✗Being condescending about the myth - stay respectful
• ✗Not providing enough evidence or explanation
• ✗Choosing myths that aren't actually common
• ✗Making the "truth" too complicated to understand
• ✗Not explaining why the myth exists in the first place

📚Additional Resources