Comparison

💡Why This Format Works

Comparison content helps viewers make decisions. People actively search for "X vs Y" content when they're considering options. This format provides clear value by doing the research for them.

The first 3 seconds are critical. Here's how to structure your hook:

• 10-1s: State the comparison ("X vs Y", "Which is better?")
• 21-2s: Show both options visually
• 32-3s: Promise the answer ("I tested both...", "Here's the truth...")

Use this template as a starting point. Customize the bracketed sections with your content:

[HOOK - 0-3s]
"[Option A] vs [Option B] - which one should you choose? I tested both..."

[OPTION A - 3-20s]
"Let's start with [Option A]:
Pros: [benefits]
Cons: [drawbacks]
Best for: [use case]"

[OPTION B - 20-35s]
"Now [Option B]:
Pros: [benefits]
Cons: [drawbacks]
Best for: [use case]"

[VERDICT - 35-55s]
"After testing both, here's my verdict:
If you [situation], choose [option]
If you [situation], choose [option]
The winner is [option] because [reason]"

[CTA - 55-60s]
"Which one are you choosing? Let me know in the comments!"

⏱️Pacing Guidelines

Timing is everything in Shorts. Follow these pacing guidelines:

• Hook: Direct question (0-3s) - create decision urgency
• Each option: Balanced pace (3-20s each) - fair comparison
• Verdict: Slower, authoritative (35-55s) - the conclusion
• CTA: Interactive (55-60s) - get viewer input

⚠️Common Beginner Mistakes

Avoid these pitfalls to maximize your success with this format:

• ✗Being biased toward one option - stay objective
• ✗Not clearly explaining the criteria for comparison
• ✗Skipping the cons of each option
• ✗No clear recommendation at the end
• ✗Comparison isn't relevant to the target audience

📚Additional Resources