Before & After

💡Why This Format Works

Visual transformations are incredibly powerful. The human brain is wired to notice change and contrast. By showing a clear before/after, you create instant proof of value and make viewers want to know "how did they do that?"

The first 3 seconds are critical. Here's how to structure your hook:

• 10-1s: Show the "after" result (the impressive outcome)
• 21-2s: Quick flash to "before" state
• 32-3s: Return to "after" with text overlay ("30 days later...")

Use this template as a starting point. Customize the bracketed sections with your content:

[HOOK - 0-3s]
"This is me 30 days ago... [show before]
And this is me now... [show after]"

[TRANSFORMATION - 3-20s]
"Here's exactly what I did:
Day 1-7: [Phase 1 actions]
Day 8-14: [Phase 2 actions]
Day 15-30: [Phase 3 actions]"

[KEY INSIGHT - 20-50s]
"The game-changer was [specific thing]. Most people skip this step, but it's crucial because [reason]."

[CTA - 50-60s]
"Want the full guide? Save this video and follow for more transformations!"

⏱️Pacing Guidelines

Timing is everything in Shorts. Follow these pacing guidelines:

• Hook: Quick visual contrast (0-3s) - immediate impact
• Transformation: Steady progression (3-20s) - show the journey
• Key insight: Slower, emphasis (20-50s) - the important part
• CTA: Confident and inviting (50-60s) - encourage saves

⚠️Common Beginner Mistakes

Avoid these pitfalls to maximize your success with this format:

• ✗Not showing clear enough contrast between before/after
• ✗Making the transformation seem too easy or unrealistic
• ✗Skipping the "how" - viewers want the process
• ✗Not being transparent about timeline or effort required
• ✗Weak visual presentation of the transformation

📚Additional Resources